



The insider said: "At the end of the day the BBC, which is paid for by the public, doesn't do WAGs.
"It's not appropriate to have one of our biggest stars splashed across the national press wearing nothing but skimpy bikinis or being pictured snogging her fella in the sea.
Christine Bleakley is to be reunited with Adrian Chiles on GMTV – after the BBC yesterday dumped her from The One Show.
It took her less than three hours to land the £4million job with ITV after BBC bosses told her she was not wanted.
Christine, 31, had infuriated BBC chiefs last week by stalling on their £1million new contract offer – and hinting she was torn over whether to sign a big money deal with ITV.
At just before 4pm yesterday, the BBC announced it was withdrawing its offer. And at 6.21pm, ITV said Christine would be joining them to be reunited with former One Show co-host Adrian Chiles in a revamped GMTV.
Her three year, £4million is worth a lot....wonder what Frank thinks?
Chelsea rounded off a turbulent year in style by clinching this year's Premier League title with a stunning victory yesterday - and hitting the West End to celebrate.
This year has seen the club's players generate mostly negative headlines with the John Terry and Ashley Cole sex scandals and Frank Lampard's split from the mother of his children.
But the trio enjoyed the limelight yesterday. Each played a part in the 8-0 rout of Wigan in their last match, and then partied hard with their WAGs in close attendance - all apart from Cheryl Cole of course.
Former Chelsea manager José Mourinho has always been a fan of Lampard and he was expected to make a £30million bid for him if he takes over at Real this summer.
But Lampard believes Christine’s TV career is going so well she won’t be prepared to follow him to Spain.A friend of Lampard’s said: “It’s no secret that Frank finds the prospect of a reunion with Mourinho at one of the world’s great clubs attractive.
“But he absolutely adores Christine and he is not prepared to do anything that would rock the boat.
“Her TV career is going brilliantly and Frank knows she wouldn’t leave the country right now so he’s decided to stay at Chelsea.”
Friends say that Lampard, also 31, is besotted with the Northern Irish beauty.
They have only been dating for seven months but Lampard believes he has a real future with her.
He finds it incredibly sexy that she is so ambitious and regards her as a real "breath of fresh air” after Elen Rives, the mother of his two children, who was said to be happy “just to be a WAG”.
A friend said: “Frank has been telling everyone he adores Christine. He is the most loved-up anyone has ever seen him.
“She is completely different to Elen and most of the other women he meets because she’s not interested in being a WAG.
“She is her own person, with her own views and he really respects that. Other than his kids she is definitely his No 1 priority.
“Part of that appeal is her dedication to her career at the BBC which is really flying.
“Frank is not about to put her in the position where she has to choose between him and her job. He thinks she’s got the full package – brains, beauty and sex appeal.
“That’s why he’s keen to keep her happy.”
Lampard has scored 25 goals for Chelsea this season and if they beat Wigan at home today he will collect his third Premier League championship medal.