England ace Wayne Rooney and his wife Coleen have called in lawyers, after a newspaper flouted a ban they imposed on printing photographs of their baby, Kai Wayne.
The couple issued legal warnings to newspaper and magazine editors that they would take action against anyone publishing photographs of the tot, who was born in November 2009.
Until Sunday 12th April there was no record of any pictures of baby Kai Wayne being published in the UK.
But the Sunday Express carried a photograph of Coleen, 24, holding her six-month-old tot at Saturday's Aintree Grand National meeting.
The front-page snap, which clearly showed the child's face, has sparked outrage in the Rooney family and their spokesman confirmed lawyers had been contacted.
Ian Monk, the couple's PR agent said: "The Sunday Express publication was completely unauthorised, and the rules haven't changed at all.
"It remains Wayne and Coleen's wish that their child's rights of privacy are fully protected. We are now talking to our lawyers."
The front-page picture, along with a second which appeared on page three of the newspaper, showed Coleen and baby Kai enjoying the big race from a private box in the exclusive Amberleigh House stand at Aintree.
Similar photographs have since appeared on websites including those of other newspaper publishers.
The couple surprised fans after their first child was born, when they shunned a number of lucrative magazine offers in a bid to protect Kai's anonymity.
One eye witness at Aintree said: "When Coleen and her family arrived with baby Kai they were surrounded by a huge team of security guards who shielded them from the lenses of cameramen.
"It was clear that they did not want baby Kai's picture to be taken at all. When the picture of Coleen holding Kai was taken, they must have dropped their guard for a moment.
"It is amazing how much little Kai already looks like his dad. He has got Wayne's distinctive features. He's a real chip off the block."
I posted a pic of Kai recently but due to this incident, I will respect Coleen and I have deleted the picture.
